The main goal of a Design Sprint is to be able to quickly design and test a product idea or new functionalities using a prototype that can be tested with users.
The short investment of time and the small number of people involved in the Design Sprint process compared to the profitability of the workshop make it a very popular exercise for start-ups and medium and large companies.
Why a 4 to 5 day workshop?
When Google Ventures developed the Design Sprint method, it lasted 5 days. After many workshops, the method and expertise have been refined and it is possible to carry out the Design Sprint in 4 days.
The workshop days of a Design Sprint are divided into sections:
- Understanding: The first step is to become aware of the problems encountered, to get to know the users or targets who will interact with the solution(s). This stage is also important as it is sometimes the first exchanges with the Design Sprint players. There are several ways to break the ice and allow a relaxed and caring collaboration.
- Ideation: Once the problem has been posed, the objectives established, the ideation phase allows the Design Sprint team to find the first solutions using several fun and accessible exercises. This ideation phase is accompanied by the decision phase, the objective of which is to vote for the solution(s) that seem(s) to be the most relevant in response to the problems posed upstream.
- Design and prototype : Once the whole team has agreed on a solution, it is necessary to create the prototype that will be used to test the solution. This phase allows the creation of a user path, low-fidelity models and a prototype that can be navigated.
- User test: This stage is the result of time spent upstream. It involves testing the navigable prototype with the help of users! There are solutions that allow the whole team to observe the tests live.
When it is difficult to gather the people involved physically, it is then possible to run the Design Sprint remotely. Quop's teams are trained to work remotely and we have the necessary tools to carry out Design Sprints without any physical meetings. If a remote Design Sprint needs to be done, we recommend cutting the 4 days into 6 to 8 half-days to avoid the fatigue inherent in virtual stress.
Who should be present?
In order to be effective, a Design Sprint should not exceed 7 to 8 people maximum. If more people are involved, the possibilities for working together are less efficiant and the time during people make decisions increases.
A Design Sprint must have a Sprint Master. This person will set the pace and lead the workshop while keeping people focused on the initial objectives. In the case of the development of a digital product, the so-called experts are those who have the business knowledge related to the issues raised prior to the Design Sprint. They must be present in the same way as a Decision Maker, which can be the CEO, a Product Manager or, failing that, a Project Manager. This Decision Maker will have the ability to influence the decision making process by casting additional votes during the decision making process.
A designer specialising in user-centred design (UX Design) is also required, as this will enable the development of a prototype and its testing with users while providing an ergonomic vision of the solution.
For a Sprint of 7 people, we have :
- A Sprint Master or Animator, in charge of the pace of the workshop;
- 1 or 2 trade experts coming with a problem requiring a solution;
- A decision-maker whose role is to influence the decision-making process;
- A Product Manager or Project Manager with a product vision;
- The product designer (UX Designer) with a good knowledge of product ergonomics and capable of creating a prototype;
- A Technical Director or Developer checking the technical constraints and feasibility;
The benefits of a Design Sprint
The strength of a design sprint lies in its ability to generate a multitude of ideas with experts. Co-creation is a major asset and allows all levels of the organisation to be involved in generating solutions.
- High possibilities for ideas and important exchanges of ideas
- Different levels of organisation involved in co-creation;
- Collaboration and shared decision making between the teams and the decision maker;
- Motivated teams involved in a process with quick results;
- Prototyping and user testing carried out quickly;
Some companies are reluctant to involve so many people over a 4-day period for fear of lost productivity. However, the collective workshop process and rapid feedback with prototype and user testing is a way to keep teams motivated and avoid losing money when development starts.
Do I really need a Design Sprint?
If you have specific issues and constraints that you can address by implementing digital solutions or not, then Design Sprint has a real interest.
You need a Design Sprint, if you want :
- Generate creative ideas that address a given problem
- Launching the start of a project and testing a concept
- Aligning a team's vision with objectives and issues
- Quickly propose ideas and a prototype to investors
You want to automate specific processes to your sector and right now, no solution exists. You don't know how to find great solutions, then Design Sprint is a good solution to create a first prototype of an MVP (minimum viable product).
You are looking for new growth levers with existing functionality and you don't know where to start. Design Sprint is a method of innovation, not a commercial strategy. Other workshops are interesting to meet this challenge.
It is very important to check beforehand which format and which method are the most interesting to answer your problem.
The cost of a design sprint
The cost of a design sprint varies from one agency or studio to another. Quop is transparent about these prices and you can consult our online quote tool to get an instant answer.
Design Sprint is a method of innovation that has been proven for almost a decade. Today, many companies, from all sectors, are embracing this method because it allows for quick results by minimising costs and keeping teams involved at every stage of the design process.
It is now a mandatory step before starting the design of a new product or innovation.
Want to know more about how we prepare our Design Sprints?